Sprouts.ai / Self-Serve Onboarding
Onboarding leaned on human guidance; new users couldn't reach value alone — low activation, no self-serve purchase path, heavy sales/support load.
B2B SaaSPLGOnboardingActivation
Design technologist, deep in intuition and taste.
Born and raised by the internet.
SELECTED CASE STUDIES
Sprouts.ai / AI for Sales Teams
Transformed a research-heavy workflow into a decision-first system. From: 10–15 min/account → ~9 min/account. Built an AI layer that helps reps instantly identify high-value accounts.
B2B SaaSAISales IntelligenceEnterprise
Sprouts.ai / Design Engineering
SDRs copied LinkedIn profile URLs into Sprouts to enrich contacts, fragmenting prospecting across tabs and slowing sequence enrollment
B2B SaaSChrome ExtensionDesign EngineeringReact
Soroco / Scout Recommendations
Users couldn't trust the recommendations. The product had data, but no clear way to connect business problems, bottlenecks, and the actions worth taking.
EnterpriseProcess IntelligenceRecommendationsResearch
Product design, B2B SaaS, AI products, Design systems, Growth design, 0 → 1, Systems thinking
How I "AI" as a Designer, Part 1
My daily workflow and prompts that save me hours each week.
8 MIN READ • SUHAIL SHAIKH
I promise this story about ✦ and AI is interesting
How ✦ became the symbol of AI, and what that says about us.
5 MIN READ • SUHAIL SHAIKH
How I "AI" as a Designer, Part 2
One year on: an honest update to my AI design workflow.
10 MIN READ • SUHAIL SHAIKH
Why Taste Is the Only Design Skill That Matters Now
AI automates design execution. What is left? Your taste.
6 MIN READ • SUHAIL SHAIKH
COULDN'T HAVE DONE THIS WITHOUT
